One of our favorite times of the year is when we travel to NYC for NY Bridal Market. Much like NY Fashion Week, but on a smaller scale, hundreds of bridal companies showcase their new collections to buys and press from all over the world. We meet so many amazing people every April and October!
This past October we opted for a more informal press presentation vs a runway show. It was a great experience to be able to really focus on the models and the dresses and talk to the press first hand about the collection. We decided to show in a small boutique called Darling NYC. It was a perfect match to the Ivy & Aster brand and they even had a lush ‘Secret Garden’ hidden behind the store!
A lot of preparation goes into any show, runway or presentation. Hair & Makeup artists translate our vision and ideas into reality one by one – not an easy task to prep 13 models at one time. Our models were stunning! They patiently waited their turn to be transformed into the ‘forest fairies’ that we dreamed up around our theme for this collection. We were also so lucky to have Julep sponsor our beauty products so each girl had the latest nail colors too!
Once the girls were ready we staged them throughout the beautiful shop and garden area. Lovely gilded headpieces from Heart of Gold adorned the models’ hair which was swept back into ‘messy faux-bobs’ – this perfected the look we were aiming to create. And if that was not enough glamour, and because models get cold so easily, we wrapped them up in some of our signature feather and fur pieces. In the end we loved the complete look! These are the moments that excite us at Ivy & Aster and make us so proud to do what we do!
xo- The Ivy & Aster Team
Photography- Adrianna Favero Photography
Hair and Makeup – Ananda Khan – Bloom Brides
Manicurist – Kelly Baber
Makeup – Julep
Headpieces – Heart of Gold Designs
Location – Darling NYC
More images here: http://theimpression.com/ivy-aster-bridal-fall-2016-fashion-show/